A

Above-the-line

Advertising outside of the online market. This includes print media as well as TV and radio. In contrast, online marketing is a below-the-line activity.

Affiliate / Partner

Participant in an affiliate program. Affiliates place the advertising provided on their websites. When these advertising links are used (cost-per-click, cost-per-lead, cost-per-sale), the affiliate receives a commission. Affiliates may also participate in an affiliate program through search engine marketing oder e-mail-marketing or other channels.

Affiliate / Partner

Participant in an affiliate program. Affiliates place the advertising provided on their websites. When these advertising links are used (cost-per-click, cost-per-lead, cost-per-sale), the affiliate receives a commission. Affiliates may also participate in an affiliate program through search engine marketing oder e-mail-marketing or other channels.