S

Sale / Order

Compensation for transacted sales that is based on sales figures or a flat rate.

Search Engine Marketing / Keyword Advertising

An online advertising activity in which merchants purchase sponsored links. As a result, their products or services are given special priority in search engine queries. The search terms must coincide with the previously selected keywords in order for the ad to be displayed. Billing is based on the cost-per-click

Search Engine Optimization

Method for improving rankings in search engine queries. This includes defining plausible search terms and orienting them to the ranking algorithm of the search engine.

Session

Work session.

Spamming

This generally refers to advertising sent by e-mail that is not requested by the recipient.

Sponsored Links / Google AdWords

The placement of advertising in order to attract the attention of potential customers. These ads appear in search engine queries adjacent to or above the list of search results. The use of specific keywords determines whether the information is displayed.