P

Performance Marketing

A channel for boosting a company's sales using online advertising activities in which compensation is generally based on performance. As opposed to above-the-line campaigns, the results of performance marketing are scalable at all times and can therefore be controlled. Easily evaluated statistics (click-through-rate, conversion rate or impressions) visually demonstrate the success of advertising and partner websites.

Postview Tracking

A tool for measuring the impact of displayed advertising. It is used to determine whether a user who did not click on the advertising (ad / creative) visited the advertised website at a later time.