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Click

Clicking on the advertising (Banner, sponsored links etc.), through which the user reaches the corresponding website. When using the cost-per-click model, the number of clicks determines the amount of the commission.

Click-Through-Rate

The number of clicks on an advertisement (Banner, sponsored links etc.) in relation to page impressions. For example, if the advertising is viewed 100 times and clicked on five times, the click-through rate is 5%.

Confirmed Opt-In / Double Opt-In

A method in which the acceptance of messages or advertisements (such as e-mails or text messages), or the registration for a subscriber's list, must be explicitly confirmed in a second step. To do this, a confirmation e-mail is sent to the address provided.

Conversion Rate

A tool for determining advertising effectiveness. It shows the relationship between prospective customers for a product or service and the number of sales actually transacted. A value of 5%, for example, means that out of 100 visitors to an online shop, five made a purchase.

Cookie

A small text file that contains information about the user's web queries. It is sent by a server and stored on the user's hard drive. Cookies are used in affiliate marketing to substantiate an link 18#c19>affiliate's claims to commissions over a previously defined period of time.

Cookie Dropping

Simulation of a click. Cookies for certain partner programs are planted with users although they have not clicked on the affiliate's advertising. If the user makes a purchase, the affiliates receives a commission. The affiliate has not actually performed any promotional service, which is why this procedure is frowned upon in affiliate networks.

Cost-per-Action > CPS bzw. CPO / CPL / CPC / CPM

Also known as pay-per-action (PPA). A compensation or billing model between merchants and affiliates: Cost-per-sale or cost-per-order (per sale), cost-per-lead (per address), cost-per-click, and cost-per-mille or thousand-contact price (per 1,000 impressions for a target group).