A

Above-the-line

Advertising outside of the online market. This includes print media as well as TV and radio. In contrast, online marketing is a below-the-line activity.

Affiliate / Partner

Participant in an affiliate program. Affiliates place the advertising provided on their websites. When these advertising links are used (cost-per-click, cost-per-lead, cost-per-sale), the affiliate receives a commission. Affiliates may also participate in an affiliate program through search engine marketing oder e-mail-marketing or other channels.

Affiliate Marketing

Affiliate marketing refers to a virtual partnership between the supplier of a product or service (merchants) and multiple partner websites (affiliates). Merchants place advertising on partner websites with links to their online shop. Both parties benefit from each other. The merchant's products or services are accessible to a wider audience and this increases sales. The partners receive a predefined commission whenever the advertising link is clicked and results in a sale.