AffiliatePerformance combines social media and performance marketing
The Berlin affiliate marketing agency takes over sales of the social media application 'Choose WithMe' from Columbus Internet GmbH as exclusive distributor. The app offering is matched specifically to the booking market for holiday accommodation and flights.
Berlin, December 20, 2010 - Affiliate marketing and social media marketing will become increasingly interlinked in e-commerce in future. In order to optimize online business for its clients, AffiliatePerformance has acquired the exclusive sales rights for the application 'Choose WithMe'. With this app, the Berlin affiliate marketing agency is making a tool available to its clients that will play an increasing role in performance marketing: social shopping.
In 'Choose WithMe', Columbus Internet has developed a product whose benefits in the tourism sector are obvious. With this social media application, friends, colleagues or families can jointly review their travel planning and make bookings online and in real time - accommodation, flights, sightseeing and much besides.
On September 28, application 'Hotels WithMe' was started on facebook in cooperation with Hotels.com: http://apps.facebook.com/hotelswithme
Andrew Sittermann, CEO of Columbus Internet GmbH (Ltd.), comments as follows: "With 'Hotels WithMe', all fellow travelers can become involved in the decision-making process on facebook. This ensures that everybody is happy, because they can check availabilities and prices simultaneously and see any available deals immediately."
As an industry expert in the online tourism business and a specialist in performance marketing, AffiliatePerformance GmbH (Ltd.) is convinced that with "Choose WithMe" it can offer its clients a product with clear added value. Matthias Juergensen, CEO, has this to say on the matter: "What's being created here is a platform that establishes a direct link between the social media user and the online supplier. It’s actually this that gives the social media presence its significance, especially since the supplier can provide both a "social network" and a direct point of access for its products to its "fans" and "followers" through the application. Using the app, the companies need not spend any money to secure people's attention on the Internet; instead, they actually benefit from the offering! In the tourism sector in particular, this is the perfect integration of social media and online marketing."
By making available practical social media applications, Matthias Juergensen from AffiliatePerformance wants to offer his clients opportunities of using all e-commerce channels to optimum advantage, and he is therefore looking forward to the collaboration with Columbus Internet: "The idea behind 'Choose WithMe' can, in principle, be applied to many Internet products. We check on behalf of our clients whether and how we can use these applications to best advantage in order to expand their reach on the web ever further.
Columbus Internet provides innovative collaborative online applications, making it easy for people to make decisions and plans together. Their flagship application is 'Choose WithMe', a collaborative trip-planner. Columbus Internet is based in Berlin Germany and was founded in 2008.
AffiliatePerformance was founded in October 2007 and since September 2009 and has been registered as a limited company under the executive direction of Matthias Juergensen.
Contact:
presse@affiliateperformance.de
