Virtual sales channels

Affiliate marketing is a virtual partnership between the supplier (merchant) who offers a product or service, and multiple partner websites (affiliates). The principle is simple. It is based on the idea that both parties benefit from each other. Merchants place advertising on partner websites with links to their online shop. This makes the merchant's products or services accessible to a wider audience and increases sales. The partners receive a predefined commission whenever the advertising link is clicked and results in a sale.