Minimizing risk

The amount of compensation always depends on the actual results. Details about the partnership are negotiated individually between the merchant and the partner website. There are three approaches: pay-per-click (on link), pay-per-lead (for each address) and pay-per-sale (for each successful transaction).

Affiliate marketing not only minimizes the financial risk – it also measures advertising performance. Easily evaluated statistics (click-through rate or conversion rate) visually demonstrate the success of advertising and partner websites. This leads the way to new marketing strategies that can be integrated into the activities.