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Shahane Hakobyan-Juergensen
Co-Founder of Affiliate Performance and Board Member of Hakobyan Group, with over 10 years of experience in the art market, specializing in strategic development across global markets. Her expertise encompasses art fairs, galleries, collections, artist management, and public commissions, with a focus on creating lasting cultural and financial value for her clients.

Currently, she leads Hakobyan Consulting, an art-focused advisory firm, and ArtAnalyist, an AI-driven platform transforming the art world, all while upholding the family tradition of cognac production in France.
Matthias Juergensen
Founder of Affiliate Performance and Board member of Hakobyan Group with 20+ years experience in Go-to-market strategy and sales. Working across multiple industries with a specialisation in publisher development and retail media.

With extensive experience in programmatic advertising and Saas, Juergensen has been at the forefront of media and technology for the last two decades. Today he leads the way for AI facing companies such as SocialLab and ArtAnalyist into European markets whilst championing tradition and family values in an exciting coming project in Cognac, France.
affiliate, to ~ [verb]:
to cause a group to become part of or form a close relationship with another, usually larger group or organization
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